I’ve been involved in developing a hybrid beauty product for a start-up brand. The project’s goal was to create a product that seamlessly integrates skincare benefits with beauty, catering to a target audience with specific pain points that a hybrid solution can solve.

Throughout this process, I conducted extensive market research, analyzing key industry trends, competitors' products, and marketing strategies using platforms like Mintel, Spate, and Circana. I also researched and evaluated ingredients to ensure effective skincare benefits while preserving the product's beauty appeal.

To summarize: this case study outlines a strategy for developing a competitive, science-backed beauty-skincare line that meets demand for makeup with skincare benefits, using unique ingredients, innovative delivery, and distinctive branding to attract consumers seeking innovation and effectiveness.