I've always had a deep passion for vintage pieces, drawn to the stories they carry - who wore them, where they traveled, and how they can be given new life. The idea felt so natural that it came as no surprise to my family and friends when I shared my vision.

The start of 2025, I’ve launched a vintage online brand, showcasing curated vintage pieces and finding their new owners. It’s been an incredible journey, and I’m thrilled to see it come to life.

From conducting in-depth market research and a thorough competitive analysis to ensure the brand resonates with the right audience, to building a brand that stands out - one with a clear story, purpose, and personality, I have learned tremendously on all aspects of creating something I am truly proud of.

Collaborating with a talented design team, the brand has developed a logo and created a cohesive set of creative assets to visually represent the brand’s identity. The brand has establish a robust social media presence, with content aligned to a strategic social calendar, ensuring we engage with our audience effectively and consistently.

Rumor Has It just launched its first drop, and I’ve gathered so many insights and wrote down different ways we can improve for future programming.

Stay tuned to see more to come!