Two-mode Network Travel Guide
With the curiosity to understand the role of social network in travelers’ decision, the team surveyed around 300 US travelers on topics such as travel destinations, airlines, and airports. We analyzed the collected data using Gephi to make strategic recommendation for travel agencies to better assist the need of their customers.
Skills:
Qualitative Research
Social Network Strategy
Tools: Qualtrics, Amazon Mechanical Turk, Excel, Gephi