Keystone Light Shopper Marketing Activation Plan
Introduced a shopper marketing program for two major retailers, 7-Eleven and Jewel-Osco, by repositioning Keystone Light as the official beer of BBQ to connect with middle-America consumers who values community building and have always enjoy the BBQ tradition. This activation plan includes both in-app and in-store activation tactics.
Skills:
Shopper Marketing
Consumer Insights
Market Research
Financial Accounting
Digital Activation