The Declared Data Unit
What kind of Good Girl are you?
We worked with Hearst to create a custom quiz that matched users to their perfect Good Girl fragrance. Upon entering their email, they were able to see their results and to click to shop the product. This quiz is activated across Cosmo, Elle, Harper's Bazaar, and Oprah Daily.
Why?
We want to encourage consumers to interact with the brand and identify the fragrance that best suits them. This will not only raise awareness in the competitive holiday season but also gather CRM data of those who opted into the quiz and provided their emails.
Results
The unit drove an overall engagement rate at 55%, performing on the higher end of Hearst's average range of 16% - 59%
Average time spent was 63s, outperforming Hearst's average range of 32s – 49s
The quiz had an average completion rate of 90% and generated 4,497 leads