Digital Out-Of-Home Amplification
Partnered with TikTok to leverage a high impact DOOH opportunity to generate massive buzz and awareness, translating the mobile TikTok experience to prime OOH real estate in priority locations.
Good Girl was the 2nd to market in the fragrance category for DOOH on TiKTok.
This activation aligned timing with NYFW to drive synergies between Fragrance and Fashion in NYC.
The activation over-delivered on impressions by 113%, while driving an efficient eCPM 67% under the goal
The AV placements totaled $123K of bonus media and 7.3MM added impressions
