Macy’s Media Network Branded Experiences
Gaultier Divine partnered with Macy’s Media Network on its Homepage Takeover and Brand Spotlight offerings. This activation puts the brand at the front of the shoppers mind when they are in the shopper mode, not only to raise awarenss but also prompt sales.
Activation Screenshots
Results
The Onsite Media campaign delivered a total 16.6M impressions and a ROAS of $4.75, above the benchmark
Homepage Lockout line items generated New Buyer rates above 81% and over $304K in total sales, making up 27% of the total sales
Brand Showcase delivered 377.8K impressions with a 0.83% CTR and a $8.56 ROAS, higher than MMN benchmark