Nylon 3D Model Feature
To drive awareness and consideration of Rabanne Fame leading up to Holiday, as well as create syngeries with Fashion, the team and Bustle collaborated on this first to market custom content showcasing Rabanne ready-to-wear, accessories, and Rabanne Fame on 3D Digitals models, Shaudu and Dagny.
This package includes a 100% SOV of content and amplification across dark social promotion
Premium Custom Feature Results
Total page views were 135,046 compared to the 125,00 goal
Time spent was 35s vs the 28s benchmark
Social amplification of the feature drove a strong engagement rate of 8.6%, significantly above the 0.75% - 1% BM