Undertone High Impact Video Tactics
The client’s first-time testing the Page Grabber Mobile format. The 100% SOV full page mobile takeover unit can leverage the video asset in an impact way to drive awareness in the Mother’s day season.
In addition, the campaign includes another first timer, the video adhesion with anchored video solution to distribute assets in a cost-effective manner.
Results
The Page Grabber Mobile format achieved over 2.4M impressions and 55K clicks with the highest CTR at 2.28% among all formats implemented
The Page Grabber Mobile (PGM)’s top-performing targeting tactic was the new SORT feature, comprised of granular 3P behavioral and contextual segments. This is Undertone’s proprietary AI solution that analyzes real-time, cookieless data signals to identify users with shared traits and classify them into a SmartGroup
The Video Adhesion 15s asset garnered 4M impressions at a cost-efficient CPM of $10.50, demonstrating the high-impact units' effectiveness in driving Awareness with the sticky banner appearing at the bottom of the page
