TikTok Sampling
Partnered with SoPost to deliver 15K Le Male Elixir samples through a Lead Generation campaign, encouraging lower-funnel action and building brand loyalty with key customers. The goal is to drive trial and purchase of Le Male Elixir leading into Holiday.
Results
The sampling campaign drove an extremely efficient CPL of $0.46 compared to the $1.50 benchmark
All 13,990 samples were claimed, with people leaving an overall product rating of 4.48/ 5
Overall CTR to purchase the product was 7.7% vs. the 3.1%-3.7% benchmark